如何快速區(qū)分外貿(mào)買家信息

外貿(mào)企業(yè)面對(duì)詢盤時(shí)經(jīng)常遇到有些外貿(mào)買家聯(lián)系了幾次就沒有任何消息，還有的是外貿(mào)買家一直在聯(lián)系，就是不下單，這些原因到底是什么呢？其實(shí)孚盟軟件告訴你，這應(yīng)該要從外貿(mào)買家的身份談起。 我們知道人的身份不同，在談生意時(shí)的關(guān)注點(diǎn)不同，大老板與小老板做生意的所關(guān)注的地方不同，打工的與當(dāng)老板出發(fā)點(diǎn)也不一樣，因此買家的身份不同，在處理訂單的價(jià)格、訂單的快慢就不同，主要可分下面幾類：
1、零售商（Retailer） 一般訂單較小，但下單頻率快，要貨急 ，主要關(guān)注價(jià)格、交貨期，當(dāng)然質(zhì)量也是需要的。他們一般也不太會(huì)關(guān)注賣家實(shí)力多大，公司研發(fā)能力等，覺得你還專業(yè)，溝通暢通，靠譜，下單一般很快。目前在網(wǎng)上大多數(shù)是這類客戶。以前做外貿(mào)時(shí)，這類客戶碰到最多，從收到詢盤到收到TT款，一般三五天就下單，最多半個(gè)月搞掂。
2、貿(mào)易商（Trader） 對(duì)價(jià)格較敏感，很多在中國某城市有采購辦事處，對(duì)中國市場(chǎng)相當(dāng)熟悉，因此他們會(huì)找很多供應(yīng)商，從中挑選有競(jìng)爭(zhēng)力的賣家，所以有時(shí)雖聊了很久，但可能最終沒有選擇你，也許是你溝通問題，也許是你價(jià)格問題，還有可能把你列入了潛在供應(yīng)商列，他們手上一般都有訂單，一般會(huì)在溝通半個(gè)月到一個(gè)月時(shí)間，會(huì)有訂單。
3、OEM 進(jìn)口商 對(duì)質(zhì)量要求是較高的，因?yàn)槟銕退麄兩a(chǎn)，然后貼他們的牌子在當(dāng)?shù)劁N售，當(dāng)然對(duì)質(zhì)量是嚴(yán)的 ，一般量大，訂單較穩(wěn)，主要關(guān)心你公司的R&D能力，工廠規(guī)模、質(zhì)量標(biāo)準(zhǔn)、產(chǎn)品認(rèn)證、售后服務(wù)等。 以前我們公司就是靠這類進(jìn)口商做大的，從三十多人的小工廠不到兩年時(shí)間內(nèi)擴(kuò)大到1500人的工廠，70%的訂單來自于這個(gè)客戶。
4、連鎖超市(supermarket) 類似于沃爾瑪、家樂福等連鎖超市 ，一般量大，周期較長，而且不會(huì)在網(wǎng)上給你下單 ，網(wǎng)上只是先期聯(lián)系的環(huán)節(jié)，還要經(jīng)過篩選環(huán)節(jié)，面談考察環(huán)節(jié)，最后才可能下單，運(yùn)氣好的話也得三個(gè)月到半年才能搞掂，作為持久戰(zhàn)準(zhǔn)備吧。 明白了客戶身份，我們就知道，為什么有些客戶是“只起風(fēng)，不下雨”了吧。

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Foreign trade enterprises often encounter some foreign trade buyers contact a few times there is no news, but also some foreign trade buyers have been in contact, is not to place orders, what are these reasons in the end? In fact, fu Meng software tells you, this should be from the identity of foreign trade buyers. As we know, people have different identities and have different concerns when talking about business. Big bosses and small bosses pay different attention to doing business, and the starting point of workers and bosses is also different. Therefore, buyers have different identities, and the price and speed of order processing are different, which can be divided into the following categories:

1, Retailer (Retailer) general order is small, but the order frequency is fast, to urgent goods, mainly pay attention to the price, delivery time, of course, quality is also needed. They generally do not pay attention to the strength of the seller, the company's research and development ability, think you are professional, smooth communication, reliable, order is generally very fast. This is the majority of customers currently online. Do foreign trade before, this kind of customer encounter most, from receive inquiry to receive TT money, generally three or five days on the order, up to half a month.

2, traders (Trader) are more sensitive to price, a lot of a certain city has a procurement office in China, the Chinese market is quite familiar with, so they will find many suppliers, choose the competitive sellers, so although sometimes to chat for a long time, but may ultimately have no choice, you may be communication problems, you may be your price, You may also be included in the list of potential suppliers, they usually have orders on hand, usually in half a month to a month after communication, there will be orders.

3. OEM importers have higher requirements on quality, because you help them produce and then paste their brand to sell in the local market. Of course, they are strict about quality, generally large quantity and stable order. In the past, our company grew from a small factory with more than 30 people to a factory with 1500 people in less than two years. 70% of the orders came from this customer.

4, supermarket chain similar to Wal-mart, Carrefour and other chain supermarkets, the general volume is large, the cycle is longer, and not on the Internet to give you an order, online is just the link of the early contact, but also through the screening link, interview inspection link, finally may order, lucky words also have three months to half a year to deal with, Prepare for the long haul. Understand the customer identity, we know, why some customers are "only wind, no rain" bar.