從事外貿行業的小伙伴經常會接觸到開發信，郵件開發信寫不好，回復率低，那開發客戶的效果肯定不理想。因此，提高開發信的回復率也是外貿人關心的話題。

提高回復率很重要的一點，那就是不同國家的人有著不同的脾氣與喜好，外貿人要抓住與不同國家的采購商的采購習慣與溝通要點，比如說中東人慢熱，歐洲人追求質感，北美國家直白，南美洲則喜歡OEM......那么，針對不同國家的客戶，開發信肯定是不一樣的。

今天我們來分享一下，五大洲的開發信撰寫要點及需要注意的問題。

北美國家主要是指美國、加拿大、墨西哥等，與他們打交道要注意：

A.要開門見山；

B.簡單說明，不要復雜的表達；

C.態度認真，要有很強的時間觀念；

D.用企業郵箱，盡量不用免費的QQ郵箱和個人郵箱；

E.交流用語用we代替I；

F.他們喜歡用PayPal作為支付工具；

Hi, Mr. XXX， 

Have a nice day ! 

Quality is life,customer first! 

XXX Co., Ltd have 16 years experience in some product (你的產品名稱）,Our market is AMERICA. Our core competencies are * and *, Our sales pitch is WITH US YOUR MONEY IN SAFE YOUR BUSINESS IN SAFE.

WISH TO BE your honest dealer and trustworthy supplier in China.We can accept payment by PAYPAL.(The easy way to pay money for American customers) 

Just contact me. I am always waiting for you. 

Thanks & Best regards

Kim

歐洲國家主要是英國、法國、意大利等，與他們打交道要注意：

A.嚴謹，追求質量，關注細節，崇尚契約；

B.注重時間觀念，講究效率；

C.他們喜歡能帶來安全感的供應商；

D.有證書證明和售后質量保證。

Hi XXX,

ABC Co., LTD is Product Business Model in China. We had the honor to service the 2nd big distributor / XXXX Company in UK; XXXX Company in USA; XXXX Company in Dubai; All our items are coming with certification and we have special team work for after sales service. We are ready for signing contact with you in case you need it, as honest dealer we never crook our customers (安全感).

(TIME IS MONEY) for you and for us. So we have professional production line and staff who are making nice quality in short time. (質量、時間)

Attachment is new items and some information about our best seller, our factory and certificate, I hope we can have long term business with you in near future.

Thanks & Best regards!

Kim

A.喜歡大寫+簡單英文；

B.喜歡內容詳細的郵件；

C.細節介紹公司和產品；

D.產品最好配有圖片和說明書；

E.喜歡價格低的產品，喜歡品牌；

F.屬于慢熱型；

②開發信模板

Dear XXX, 

BEFORE READING MY EMAIL, PLEASE BE SURE THAT I AM REALLY HOPE WE CAN BE FRIENDS EVEN WE DONOT HAVE ANY BUSINESS. (首先用一種舒緩的感覺拉近與客戶間的距離). Our ABC COMPANY have 10 years Professional experience in Middle EAST Market, We have served many biggest company around the world such as A公司，B公司，C公司etc. (客戶鑒證顯示公司實力和產品質量) and we are top in condensation and addition cured PRODUCT filed.

We trust you will like our quality and our service. We can offer you very perfect price and very nice quality. And also we sign contact with you be more safe. And we can full refund money back to you if there is any quality problem. We trust that with us your money will be in safe and your business will be in safe. As quality is our culture, so we hope you give us a chance to serve you and we believe that you will be happy with us. I send you some of our best seller data sheet. Please check it follows.

Contact me if you need any help in China, and please remember I really hope we can be good friends even you don’t do business with us, please remember this is Kim.

Thanks & Best regards,

Kim

南美國家包括巴西、阿根廷、哥倫比亞、委內瑞拉等，他們假期多，訂單節奏慢，交易時間長，性格特點和喜歡的溝通方式是：

A.不妥協，堅持己見；

B.喜歡簡單的英文表達，盡量不要太復雜和隆重；

C.喜歡分期付款、喜歡被提問的方式、喜歡免費樣品； 

D.很注重售后服務和產品的耐用性； 

E.比較喜歡歐式的和有CE認證、OEM的。

Hi Dear XXX,

Are you interested in saving some money? Are you interested in good quality and nice price? And are you interested in small order with fast delivery? （提問的方式投其所好）

So please let you know we can offer all this for you, ABC product is the TOP product factory in China more than 10 years. Below is our best seller, please check it. Any interested, more information & FREE SAMPLE(免費樣品投其所好) will be provided for you reference.

Hope to hear from you soon. Good Business Start Here!

Thanks & Best regards

Kim

澳洲包括澳大利亞、新西蘭等，他們的特點是：

A.認真爽快，樂于交朋友，對陌生人也經常一見如故；

B.討厭喜歡吹噓和炫耀的人；

C.對于價格：運抵澳大利亞并已完稅的產品價格應比當地生產的同類產品或其它來源的產品價格低；

D.可靠性：供貨商必須能長期保證產品的質量，交貨及時并保持聯絡；　　  

E.靈活性：供貨商能接受小批量訂貨的。

Dear Mr XXX,

It’s really my pleasure to write this email and I hope even we don’t do business we can be good friend, as we really like Australian people so much, as you are very nice, friendly and honest in your life and business, so I hope we can be friend, my name is Kim form ABC PRODUCT professional manufacture in China. And we got your information from Alibaba.

We trust that our quality and price will give you an edge over your competitors. So hope we can have a long term business with you. Below is our best seller PRODUCET. Please check it. I hope you like any of them, and feel free to contact me if there is any help I can do for you here in China as really hope we can be friend even without business.

Hope to hear from you soon.

Thanks & Best regards,

Kim